WHY YOUR BUSINESS NEEDS
Take a gander at our 'why you business needs to be on...' series. Clients always ask us why should we be on this or that social media channel? We decided to do a three part series on three different social media channels. Each PDF deck gives a detailed breakdown of: whats' going on with each channel, key features, the benefits of being on these channels, what your business strategy should be and of course, next steps.
About
WHY YOUR BUSINESS NEEDS TO BE ON THREADS.
Threads started off VERY strong. In it’s first week it recored over 13 million new users and 97.5% daily active users. This cooled of tremendously after the first month. With a 72% active rate in the next month. The demographics for Threads is very mixed. There are a lot of new users on Threads over 2.2 million and a lot of converted Instagram users. The age range is between 27-49.
WHY YOUR BUSINESS NEEDS TO BE ON X.
The future is rapidly changing for X. At the start of the takeover there were changes occurring weekly on the channel. This has slowed a bit in the last 12 months. X has 237.8 million monetizable daily active users (mDAU), indicating steady growth. X finds popularity amongst those aged 25 to 34 years, with this age group accounting for 38.5 percent of the social platform’s worldwide user base.
WHY YOUR BUSINESS NEEDS TO BE ON TIKTOK.
Regulators in the U.S. and worldwide have been raising concerns about the potential risks of sharing TikTok user data secretly with the Chinese government (TikTok parent company – ByteDance is based in China).
TikTok has repeatedly denied such allegations and tries to establish a clear distinction from ByteDance.
As a result, a number of states in the U.S. and various countries worldwide have issued restrictions on TikTok use to minimize potential risks.
